I’m about to tell you why some people make money hand over fist easily and every day…
Is it because they’re marketing geniuses? NO Is it because they’re born with a natural gift for copywriting? NO Is it because they’ve learned some really cool BlackHat SEO tricks? NO
The #1 rule for marketing success anywhere in the world is to sell stuff that people want to….
- Don’t try to sell ice to an eskimo.
- Don’t try to sell lighter fluid to El Diablo…
- Don’t try to sell MLM types some guides on how to start their own infoproduct business.
The real Magic Bullet is to Niche Affiliate Marketing Success is to find hot niches with hungry buyers waiting for you to present your offer to them
Don’t sell stuff people want to read, or get for free, or request instant refunds on, or buy from their own affiliate links a la ClickBank. Sell stuff that people want to buy and the money will come in hand over fist for you. When people typically think about Finding Hot Niches full of hungry buyers the “IM” niche and the adult industry are two niches that come to mind. However those are only 2 mega-niches out of millions of possible micro and mega-niches you could be selling to.
Do you want to know how to find hot niches getting a recent upward surges in traffic volume?
Then go to ebaypulse, Google trends, use the free wordtracker tool, and Google’s external KW tool and many other trend-icators. Trend-icators are trend indicators showing you what is hot right now based on what people are buying and searching for. These can be good tools fo rthe niche affiliate markter because it can tell you what sells often although it can change. Sometimes you can see a trend and decide to jmp on the bandwagon and get disappointing results. The reason for that is you tried to build a new site write some new articles, get some link-love, link-juice whatever…. and then go find some products to sell to that niche. However, if the trends goes away quickly and you’re still busy building these sites after the traffic starts to decrease, that’s like chasing the tail end of a hurricane hoping it swings back your way and notices you. OK maybe nobody wants to chase a hurricane or have it coming straight at them, but if you think of traffic and buyers heading to you in droves as a good thing, then you don’t want to be chasing the tail end of it and want to be standing in fornt of it. And if you build a site, get some links and find some products only to give up once the traffic goes away, that’s like closing the barn door after the horse ran way. A big waste of time only if you stop working on the site. So why would you want to to quit working on a site if the trend has decreased? Because it’s likely to repeat itself is some horizontally relevant way once the next clebrity scandal hits, or the next video game version 8 comes out. If you kept working on a site based on trendy niches, then your site could develop into a trends niche, ever think of that? If you think of your site as an asset that you’re constantly building up with backlinks and site content, the search engines will love you and this will make it easier for you to capitalize on the next trend that hits. But this time you’re ready! Ready to NOT build another site, but add new pages and posts and affiliate links to your site that you never stopped working on. Obviously the next latest hot niche trend would have to be related to your current site but then again, you could simply make a new category of pages and posts and split the site focus, too. You can follow the trends and easily capitlaize on them via free blogs and lenses and hub pages and some social bookmarking tactics. However, there’s plenty of hot niches coming out each and every day that leave web surfers disappointed that there’s no really useful information out there for them about their latest medical malady or latest video game cheats guide. It’s up to you to find these hot niches and exploit them
What is a Hot Niche?
What most people mean by Hot Niches is a niche that’s getting a lot of attention now like Yeast Infections and Hypermiling… Those are hot niches because searches for those terms are increasing in number and more people are looking for information on the relevant product. Therefore many niche affiliate marketers are jumping into those niches. However, those “HOT” niches aren’t really what you’re after… Not really… What you want is to find hot niches with hungry buyers looking for a solution and not finding it easily (yet). That’s where you come in. You get eyeballs (traffic) to view your “solutions” via the myriad methods that are readily available to you. Getting traffic to your sites is as easy as optimizing a web page and getting links to those pages to attain good rankings for the words people are searching for in the search engines, ie. organic traffic volume. Once again though it comes to the audience that sees your offer. People with medical ailments are suffering and in desperate need for solutions, as are the avid hobbyists like rose gardeners and car enthusiasts. Getting out of debt can be a great niche to get into, but do people with money problems have the inclination to spend even more money on debt relief products? I don’ t know the asnwer to that, but there’s a ton of searches for those terms and plenty of people in those niches. That makes debt relief a “hot niche” but does that mean it’s still worth getting into?
How can you find out if your target audience is full of buyers or cheapskates?
A client of mine ranks on page 1, position 1 for a term related to a hobby (won’t give away the niche here) that has thousands of enthusiasts flocking to his site, and his site and services are THE place to go to for quality products. However, the market is one of low-end products that are frequently given away or cost close to $2.00 a piece. He OWNS this niche full of enthusiasts and it’s the go-to site for the avid hobbyists, but it’s not making him a millionaire, not yet anyways. He’s selling advertising space, making money off people submititng their products to his authority site, and is well-respected by his customers and clients. Look, you don’t want to own the niche you’re getting interested in, you just want to make a good chunk of affiliate income from your niche marketing endeavors. The best way to do that is not just to find out where the easy traffic is…. NO, you want to find out where the easy sales are, too. If you find a niche with a lot of hungry buyers, very little traffic and very little competition, then that is the best kind of niche to get into for the beginning niche affiliate marketer.
What’s the best way to build a niche site, a lens a hub page, a free wordpress site?
Well, I can’t take credit for being the perosn who came up with this information, but I can take credit for reading, absorbing and assimilating the information and sharing it with you. When you build a niche site, you can use the method Andrew Hansen mention in his Niche Marketing On Crack products, which was to build one site based around one product you’re selling. That’s good advice, but what most people think of first when they’re building a site is what it’s going to look like and that’s where the whole idea of a hot niche site starts to go astray. Word sells, pictures don’t, but if your site can give the visitors the feeling that they’re at a site that wasn’t thrown up in a fe wminutes, they’ll “dial in” to the information more and be more receptive to your content. So, if you had a site about ADHD that means parents and educators and even doctors (if they had time) would come across in their web searches. Parents are ocming to find out information about ADHD for their children, but would also be interested in a parenting tips newsletter or magazine or something like that. Educators would want to know about how best to teach to their target audience (if they had students with ADHD) so some material targeting the educators is needed here as well. The doctors have a pharmaceutical interest in the site’s information and would want to know more aobut the alleged side ffects or benefits or latest rpeorts about certain new drugs. So point them towards those authority sites and you got a happy visitor there. Let’s pull it all together now… You visited a site about ADHD and saw information on medicine, education material for teachers, and information for parents, too. either one of the three type sof visitors woul dbe impressed with your site as a good site for qualit yinformation and your site content woul dbe respecte dmore by what it said, without saying anything at all. And this ocul dbe accomplsihed by having the right content and categorie son your site, not just a flashy header graphic you worke don for a few days. In a few days you ocul dhave created the content that owul dmake your visitors happiest. I DO think that graphics are important, but it’s best to get the content on the site first, then get it noticed by the search engines, then play around with the aesthetics of the site afterwards, once you’ve written your articles, got your site indexed, and starting building up some backlinks. To build a good site that sells, you need to create an amosphere that shows the visitors that the information they’re reading is created by someone who knows their stuff. You’re reading my blog now… does any of this interest you? If not, then I haven’t exactly narrowed down my target audience have I? So what good is it for me to write this blog post and get someone who isn’ t interested in reading it to come see it?
Which brings me to the next part of this post on How To Find Hot Niches: The Niche Research and Keyword Research Tools.
The one major problem I have with niche research and keyword research tools is this… Some Niche and KW research guides tell you to look at Google’s external tool for KW research to see if a niche is profitable or not. The way to use this tool for assessing possible competiton is to look at their PPC competition bar which tells you how competitve the PPC ads are for this niche. First of all, these numbers are based on pay-per-click advertisers, and not SEO. Some companies throw money into PPC advertising for branding purposes and don’t have to realize an income from those ads to stay in business. But you do… This is a catch-22 that is misleading and can screw you up in a number of ways.
1- If a KW research tools is using PPC competition as a barometer for assessing competition, that’s a half-way decent guideline to go by, but there’s not really any sure-fire way for a software tool to tell you exactly how competitive a niche is. Little to NO PPC competition doesn’t always means there’s no potential to the niche. It could mean there’s an un-tapped gold mine waiting to happen right there, or it could mean the obvious, that it’s not worth getting into because a lot of PPC competition means a lot of SEO competition, too. But you don’t know that for sure until you do some real digging around yourself. The tools you’re given to use aren’t always going to tell you the real story, but can give you “educated guesses” and good indications most of the time.
2- The number of competing sites doesn’t really mean anything and I hate it when the tools display this as an end-all be-all predictor of the niche competition. Again, it’s just an indicator of how many other sites have those KWs on indexed pages. Google the term, “frustrated with internet marketing” without the quotes to see an example of a blog post with ZERO backlinks ranking #1 out of hundreds of thousands of other pages. What really matters is the number of sites that have devoted some time to get links to their sites and spent time optimizing their pages properly so the search engines find them easier. This is your real competition.
3- The real answers to your questions are readily available via the search engines and marketplaces…. If you use a KW tool to ascertain competition for a given niche, then you aren’t really doing your homework. Go to Google and type in your new-found keywords to see what kinds of sites are being listed in the first-page results and how they’re organized… What if the top 3 sites weren’t relevant and were just placed high in the SERPs because they had a lot of links to their site for terms related to, but not targeted towards your keywords? Am I talking over your head? Sorry, here’s an example of what I mean. Go see what the search engine Google returns for the search query, “How to flip websites” without the quotes and you’ll see that 2 of the top listings are for Flip video and Flip skateboards. Obviously, those are not relevant to your search query on how to flip websites, therefore these sites are NOT competing with you even though they might have a high ranking for those terms and great Page Rank as well. ,,,,and these are some of the sites that KW research tools show you in their queries… You need to do some real man-on-the-street research after using Niche and KW research tools to see what makes these niches tick, what terms the established sites are going after, and if you can beat them at their own game. But it all comes down to finding the hungry buyers in niche markets that are waiting for you to present to them a solution they want…to BUY One note: The Internet Marketing niche is one of the rare niches that does NOT get buying customers from the search engines as frequently as it does for other sources. In other words, search engine traffic to your sales pages doesn’t convert as well as the recycled traffic via email marketing. As I’ve often stated, the highest quailty, highest-converting traffic is via email marketing from people on whose list you may be on, JV mailings and product launches getting a lot of publicity. Anyways, if you’re an IM-er, you need to focus on Adswaps and JV mailings, but if you’re a niche marketer, you need to know where your hungry markters are. And this is a product that shows you exactly how to do that…