The New Yorker’s art editor Francoise Mouly has a calendar hanging beside her desk that she uses to map out cover ideas. She marks certain weeks with words or phrases as a way to organize cover ideas. Her covers, she tells me, are organized by the seasons.
“I think of it as a hallmark calendar,” she says.
Mouly will often reach out to several artists with a particular cover idea. She will get some 20-30 sketches by different artists before making a final decision.